Four months since the World Health Organization declared COVID-19 a worldwide pandemic, the world is slowly reopening after an unprecedented lockdown.
The consumer market is changing, with declines in some traditionally strong markets and drastic increases in others. A survey run by Statista highlights that 43% of people are likely to spend more than before on health and hygiene, followed by 40% in household cleaning products and 31% in online shopping for food and drinks. These changes extend into industries including travel, healthcare, fashion, and retail among others.
Over 40% of digital grocery shoppers during the lockdown were new to online grocery shopping prior to the pandemic, according to a Business Insider report. According to emarketer.com, both “food and beverage” and “health, personal care and beauty” were the fastest-growing eCommerce categories prior to the pandemic. Forecast for food and beverage sales were raised from 23.4% to 58.5% and health, personal care and beauty sales from 16.6% to 32.4%. Of new grocery online-shoppers, 68% would continue to shop online in the future, according to another study run by Aki Technologies and TapResearch.
Strong consumer brands (like Nike), that stayed emotionally connected with their fan-base during the pandemic, have witnessed a lift in online sales. That trend isn’t expected to fade away.
The SaaS ecosystem is more crowded than ever. It includes various industries, such as retail, health, hospitality, non-profit, real estate, transportation, professional services & others. Building your Saas platform is the easy part. In 2020, the hardest part of scaling any Software-as-a-service (SaaS) platform is acquiring and retaining new customers over time. The SaaS market is booming and is expected to get even bigger in the coming years. According to FinancesOnline, the sector is seen to reach $623 billion by the year 2023 at a compound annual growth rate of 18%. Currently, SaaS represents the largest segment of the world market for public cloud services. However, with how the SaaS industry is expanding, it means that it will become increasingly challenging to break through the clutter.
Marketing is hard. But what about marketing something that has no physical presence or something that it is constantly changing? SaaS marketing is a world of its own and required the right set of skills to see success.
Here are the top reasons why, if you are in the Saas industry, you need to hire a SaaS Marketing Agency immediately:
- Understanding of SaaS Marketing Problems
- Experience working with SaaS Platforms
- Staying agile and keeping up with SaaS marketing trends
- Expert B2B Web Design
- Leverage their Search Engine Optimization Expertise
If you are looking to succeed in a growing competitive industry that is a software as a service, you are going to need some help. Don’t make the mistake of hiring a marketing agency that is lacking in the SaaS experience. The niche of your business is too small that only marketers with experience in SaaS can understand your product and skyrocket your marketing efforts. That’s why we have compiled a list of the top 15 SaaS marketing agencies for 2020.